Some businesses are taking away your customers with their higher-pricing, less convenient services. You need to be on top of the latest tactics!

The following information will teach you how to win them back and make more money for your dealership: 

Keep the warranty going

There are several ways dealers can combat the growing problem of service defection. One way is by setting up your first appointment with them during the F&I process, sending out targeted emails through CRM software, or offering maintenance and repair specials for vehicles that have been guaranteed but no longer covered under their warranty as an incentive to return those customers who may be considering leaving in search elsewhere when it runs out.

It’s important to retain customers while their vehicle is under warranty for dealerships to reduce the number of defections. One way that can help with this process, according to Naked Lime Marketing article “A Better Option For Reducing Defection,” is by repurchasing a new car or truck before they run out and restarting your company’s warranty period on them again- especially if you have multiple models available at different price points so there isn’t too big an initial cost difference between products when starting over again after losing one customer during periodic checks (which may take place any time within two years).

Build trust

In this recent post, CDK offers a graphic with some eye-opening statistics about trust. According to their research, 75 million motorists DON’T have a repair shop they can rely on for service and 50% of buyers say it’s very important or fairly significant when selecting where they will buy their next vehicle from that the dealership provides similar quality as those found at independent shops near them even if it means paying more money because nobody wants any surprises down the line.

Dealers lose almost half (49%) after warranty whereas nearly 80 percent feel threatened by competition coming from outside sources such as motorcycle companies who offer repairs without appointment times.

Embrace technology

Technology is not just for car shoppers, but also essential to dealerships. Dealertrack VP and General Manager of DMS Sharon Kitzman drives home the value of investing in technology when she says “If consumers can get this type her type service at their corner auto shop shouldn’t they expect it to come from a dealership?”

Technology includes text reminders about repairs or appointment times via smartphones; tablets used by employees during business transactions involving software applications like Salesforce which tracks customer data through several channels (online reviews were cited specifically).

Offer auto repair financing

An unexpected expense can put a wrench in the works. When looking under your hood, mechanics may find other items that need attention, and unforeseen repair expenses could be expensive for customers who are tight on funds or just starting with their automotive journey. 

Earn trust and respect

The best way to get your customers back is by making them “buy” you. When they are happy with the service, pricing, and reminders that come from working together as partners in business; how can it be any competition?

One of the strategies found to be successful is offering a service clinic. They recommend using this opportunity as an event designed specifically for your current, inactive and prospective customers so they can witness first-hand what kind of expertise you have in dealing with their specific vehicle needs. This way if there are some issues with one’s car then he or she will come back again because now knows how friendly everyone at our dealership gets along well together.

Make service convenient

The writer of an article on Digital Dealer hits the nail on one point: “Today’s consumers don’t want to have to drive around town looking for a Jiffy Lube. They just want their car serviced and oil changed as quickly as possible.” There is also this perception that dealership service departments are inconvenient, expensive, or take too long- no matter how good they might be at fixing your vehicle.

In a world where customers are always on the go, it’s convenient for them if their vehicles can be picked up and delivered from just about anywhere. If this was possible then there would be no need to spend time getting gas or taking long routes when all you needed were some repairs in order to resolve an issue with your vehicle before going out again! Imagine being able to return home after dropping off a car at the mechanic shop while still having access 24/7 thanks to remote services who come right away because they know what needs fixing without wasting any more of our valuable day than necessary.

Measure your results

Do you want to measure the performance of your service website? Brian Pasch, author of “Control Your Business Data – And Win” has compiled some great information on how VistaDash can help dealers. With this reporting dashboard built for dealers it is easy and quick to get actionable insights into what content performs well while also allowing them access key metrics such as the number of visitors who land on each page after clicking through from Google searches that lead people directly there without hitting any other pages first-hand (eCommerce).

If you don’t have the time or manpower to sift through Google Analytics, VistaDash is an excellent alternative. It provides quick insight into your company’s online presence and encourages optimization for ROI by analyzing performance with ease.

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Conclusion

If you want to be successful, your service department must have a modern and convenient experience. To do this effectively take advantage of all technology available such as online appointment booking software or mobile apps. This will allow people who use their time on their own devices without the need for staff assistance which increases customer satisfaction while reducing cost-per-hour spent waiting in line at check-in counters.